Marketing Research.
Sontakki, C.N.
Marketing Research. - 1st ed. - 1 online resource (333 pages)
COVER -- CONTENTS -- INTRODUCING MARKETING RESEARCH -- ASSESSING INFORMATION NEEDS -- SCIENTIFIC METHOD -- MARKETING RESEARCH PROCESS -- RESEARCH DESIGN -- ATTITUDE MEASUREMENT AND SCALING -- SAMPLING TECHNIQUES, DESIGNS AND DECISIONS -- PROCESS OF DATA COLLECTION -- SURVEY METHODS AND ADMINISTRATION -- DATA PROCESSING -- DATA ANALYSIS -- TESTING OF HYPOTHESES -- INTERPRETATION, REPORT WRITING AND PRESENTATION -- APPLICATION OF MARKETING, RESEARCH - PART ONE -- APPLICATION OF MARKETING RESEARCH - PART TWO -- SKILL DEVELOPMENT.
9789350433034
Marketing research.
Electronic books.
HF5415.2.S66 2010
Marketing Research. - 1st ed. - 1 online resource (333 pages)
COVER -- CONTENTS -- INTRODUCING MARKETING RESEARCH -- ASSESSING INFORMATION NEEDS -- SCIENTIFIC METHOD -- MARKETING RESEARCH PROCESS -- RESEARCH DESIGN -- ATTITUDE MEASUREMENT AND SCALING -- SAMPLING TECHNIQUES, DESIGNS AND DECISIONS -- PROCESS OF DATA COLLECTION -- SURVEY METHODS AND ADMINISTRATION -- DATA PROCESSING -- DATA ANALYSIS -- TESTING OF HYPOTHESES -- INTERPRETATION, REPORT WRITING AND PRESENTATION -- APPLICATION OF MARKETING, RESEARCH - PART ONE -- APPLICATION OF MARKETING RESEARCH - PART TWO -- SKILL DEVELOPMENT.
9789350433034
Marketing research.
Electronic books.
HF5415.2.S66 2010