Libraries, Mission, and Marketing : Writing Mission Statements That Work.
Wallace, Linda K.
Libraries, Mission, and Marketing : Writing Mission Statements That Work. - 1st ed. - 1 online resource (89 pages)
Intro -- Contents -- Preface -- Chapter 1 - Putting the Mission in a Mission Statement -- Chapter 2 - Marketing, Mission, and Message -- Chapter 3 - Writing a Mission Statement -- Chapter 4 - Putting Your Statement to Work -- Chapter 5 - Mission Statements -- Appendix A - Model Mission Statement-School Library Media Center -- Appendix B - Marketing Communication Plan Worksheet -- Suggested Reading -- Index.
9780838998588
Libraries -- Aims and objectives.
Mission statements.
Library planning.
Libraries -- Marketing.
Electronic books.
Z678 -- .W327 2004eb
027
Libraries, Mission, and Marketing : Writing Mission Statements That Work. - 1st ed. - 1 online resource (89 pages)
Intro -- Contents -- Preface -- Chapter 1 - Putting the Mission in a Mission Statement -- Chapter 2 - Marketing, Mission, and Message -- Chapter 3 - Writing a Mission Statement -- Chapter 4 - Putting Your Statement to Work -- Chapter 5 - Mission Statements -- Appendix A - Model Mission Statement-School Library Media Center -- Appendix B - Marketing Communication Plan Worksheet -- Suggested Reading -- Index.
9780838998588
Libraries -- Aims and objectives.
Mission statements.
Library planning.
Libraries -- Marketing.
Electronic books.
Z678 -- .W327 2004eb
027