'Ad'apting to Markets : Repackaging Commercials in Indian Languages.
Srinivas C, Sunitha.
'Ad'apting to Markets : Repackaging Commercials in Indian Languages. - 1st ed. - 1 online resource (229 pages)
Cover -- Contents -- Acknowledgements -- Introduction -- 1 - The World of Advertising -- 2 - The Illusion Industry: Advertising on Television -- 3 - Making Sense ofAdvertisements: Reading AdsTheoretically -- 4 - Localization: Issues in Cultural Transmission -- 5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message -- 6 - The Visual-linguistic 'Relay': Interpreting Advertisement Signs -- 7 - The New Media: A Study of the Mobile Online Advertising -- 8 - The Social Media:Localization and Global Communication -- 9 - 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
An analysis of what goes into localization of advertisements in different Indian languages.
9789351502418
Advertising -- India.
Advertising -- Language.
Psycholinguistics.
Sales promotion.
Electronic books.
HF5813.I4 S86 2015
659.10954
'Ad'apting to Markets : Repackaging Commercials in Indian Languages. - 1st ed. - 1 online resource (229 pages)
Cover -- Contents -- Acknowledgements -- Introduction -- 1 - The World of Advertising -- 2 - The Illusion Industry: Advertising on Television -- 3 - Making Sense ofAdvertisements: Reading AdsTheoretically -- 4 - Localization: Issues in Cultural Transmission -- 5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message -- 6 - The Visual-linguistic 'Relay': Interpreting Advertisement Signs -- 7 - The New Media: A Study of the Mobile Online Advertising -- 8 - The Social Media:Localization and Global Communication -- 9 - 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.
An analysis of what goes into localization of advertisements in different Indian languages.
9789351502418
Advertising -- India.
Advertising -- Language.
Psycholinguistics.
Sales promotion.
Electronic books.
HF5813.I4 S86 2015
659.10954