Strategic Communication at Work : The Impact Paradigm.
Lennard, Diane.
Strategic Communication at Work : The Impact Paradigm. - 1st ed. - 1 online resource (189 pages)
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- Part One Strategic Communication -- 1. The IMPACT Paradigm-What It Is -- 2. The IMPACT Paradigm-Why It Works -- Part Two Strategic Communication in Action -- 3. Communication Situations -- 4. Common Concerns of Communicators -- Part Three Practicing -- 5. IMPACT Exercises -- 6. Communicate with Impact -- References -- Index.
Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.
9781351863094
Organization-Research.
Communication in organizations.
Strategic planning.
Managerial economics.
Electronic books.
HD30.4 .L466 2018
658.45
Strategic Communication at Work : The Impact Paradigm. - 1st ed. - 1 online resource (189 pages)
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- Part One Strategic Communication -- 1. The IMPACT Paradigm-What It Is -- 2. The IMPACT Paradigm-Why It Works -- Part Two Strategic Communication in Action -- 3. Communication Situations -- 4. Common Concerns of Communicators -- Part Three Practicing -- 5. IMPACT Exercises -- 6. Communicate with Impact -- References -- Index.
Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.
9781351863094
Organization-Research.
Communication in organizations.
Strategic planning.
Managerial economics.
Electronic books.
HD30.4 .L466 2018
658.45