Image and Emotion in Voter Decisions : The Affect Agenda.
Coleman, Renita.
Image and Emotion in Voter Decisions : The Affect Agenda. - 1st ed. - 1 online resource (248 pages) - Lexington Studies in Political Communication Series . - Lexington Studies in Political Communication Series .
Intro -- Title Page -- Acknowledgments -- The Importance of Image and Affect in Politics -- Historical Traces and Relevant Concepts -- The Role of Information Processing -- The Methods Behind the Research: How We Did These Studies -- The Two Levels of Agenda Setting: Issues and Attributes -- Visual Cues in the Formation of Affect -- The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? -- The Make-up of Affect: Emotions and Traits -- New Media and Demographic Differences in Agenda Setting -- An International Investigation of Affective Agendas -- What We Now Know About Affect and Implications for Democracy -- Bibliography -- Index -- About the Authors.
This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.
9780739189962
Voting--Psychological aspects.
Personality and politics.
Electronic books.
JF2011.C62 2015
324.9
Image and Emotion in Voter Decisions : The Affect Agenda. - 1st ed. - 1 online resource (248 pages) - Lexington Studies in Political Communication Series . - Lexington Studies in Political Communication Series .
Intro -- Title Page -- Acknowledgments -- The Importance of Image and Affect in Politics -- Historical Traces and Relevant Concepts -- The Role of Information Processing -- The Methods Behind the Research: How We Did These Studies -- The Two Levels of Agenda Setting: Issues and Attributes -- Visual Cues in the Formation of Affect -- The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? -- The Make-up of Affect: Emotions and Traits -- New Media and Demographic Differences in Agenda Setting -- An International Investigation of Affective Agendas -- What We Now Know About Affect and Implications for Democracy -- Bibliography -- Index -- About the Authors.
This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.
9780739189962
Voting--Psychological aspects.
Personality and politics.
Electronic books.
JF2011.C62 2015
324.9