This Note's for You : Popular Music + Advertising = Marketing Excellence.
Allan, David.
This Note's for You : Popular Music + Advertising = Marketing Excellence. - 1st ed. - 1 online resource (202 pages) - Studien Zum Physik- und Chemielernen Series . - Studien Zum Physik- und Chemielernen Series .
Cover -- Contents -- Opening Act: The Brands -- Synchronization and Transcription Licenses -- Chapter 1: "Teach the World to Sing" … Coca Cola (1971) -- Chapter 2: New Generation … Michael Jackson and Pepsi (1983) -- Chapter 3: Grapevine … Motownand the CaliforniaRaisins (1986) -- Chapter 4: "Revolution" … The Beatles and Nike (1987) -- Chapter 5: "Be My Baby" … The Ronettes and Levi's (1989) -- Chapter 6: "Like A Rock" … Bob Seger and Chevy (1991) -- Chapter 7: "Start Me Up" …The Rolling Stones and Microsoft (1995) -- Chapter 8: "Desert Rose" … Sting and Jaguar (1999) -- Chapter 9: "Pink Moon" … Drakeand VW (1999) -- Chapter 10: "Find My Baby" …Moby and mericanExpress (2000) -- Chapter 11: "Days Go By" … Dirty Vegas and Mitsubishi (2002) -- Chapter 12: "Lust for Life" … Iggy Pop and Royal Caribbean (2002) -- Chapter 13: "Rock and Roll" … Led Zeppelin and Cadillac (2002) -- Chapter 14: The Silhouettes … Various Artists and Apple (2003) -- Chapter 15: Angels … Bob Dylan and Victoria's Secret (2004) -- Chapter 16: "Love Train" … O'Jays and Coors Light (2005) -- Chapter 17: "Back in Black" … AC/DC and The Gap (2006) -- Chapter 18: "The Hamsters" … Various Artists and Kia (2008) -- Chapter 19: "Lose Yourself" … Eminem and Chrysler (2011) -- Chapter 20: Horses and Dogs … Fleetwood Mac, Passenger, and Budweiser (2013and 2014) -- Encore: The Bands -- Notes -- References -- Index -- Adpage -- Cover.
This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
9781631570025
Music in advertising.
Singing commercials.
advertising.
commercials.
marketing.
popular music.
Electronic books.
ML3790 -- .A448 2015
780.2373
This Note's for You : Popular Music + Advertising = Marketing Excellence. - 1st ed. - 1 online resource (202 pages) - Studien Zum Physik- und Chemielernen Series . - Studien Zum Physik- und Chemielernen Series .
Cover -- Contents -- Opening Act: The Brands -- Synchronization and Transcription Licenses -- Chapter 1: "Teach the World to Sing" … Coca Cola (1971) -- Chapter 2: New Generation … Michael Jackson and Pepsi (1983) -- Chapter 3: Grapevine … Motownand the CaliforniaRaisins (1986) -- Chapter 4: "Revolution" … The Beatles and Nike (1987) -- Chapter 5: "Be My Baby" … The Ronettes and Levi's (1989) -- Chapter 6: "Like A Rock" … Bob Seger and Chevy (1991) -- Chapter 7: "Start Me Up" …The Rolling Stones and Microsoft (1995) -- Chapter 8: "Desert Rose" … Sting and Jaguar (1999) -- Chapter 9: "Pink Moon" … Drakeand VW (1999) -- Chapter 10: "Find My Baby" …Moby and mericanExpress (2000) -- Chapter 11: "Days Go By" … Dirty Vegas and Mitsubishi (2002) -- Chapter 12: "Lust for Life" … Iggy Pop and Royal Caribbean (2002) -- Chapter 13: "Rock and Roll" … Led Zeppelin and Cadillac (2002) -- Chapter 14: The Silhouettes … Various Artists and Apple (2003) -- Chapter 15: Angels … Bob Dylan and Victoria's Secret (2004) -- Chapter 16: "Love Train" … O'Jays and Coors Light (2005) -- Chapter 17: "Back in Black" … AC/DC and The Gap (2006) -- Chapter 18: "The Hamsters" … Various Artists and Kia (2008) -- Chapter 19: "Lose Yourself" … Eminem and Chrysler (2011) -- Chapter 20: Horses and Dogs … Fleetwood Mac, Passenger, and Budweiser (2013and 2014) -- Encore: The Bands -- Notes -- References -- Index -- Adpage -- Cover.
This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
9781631570025
Music in advertising.
Singing commercials.
advertising.
commercials.
marketing.
popular music.
Electronic books.
ML3790 -- .A448 2015
780.2373