The Impact of YouTube on U. S. Politics.
Ricke, LaChrystal D.
The Impact of YouTube on U. S. Politics. - 1st ed. - 1 online resource (219 pages)
Intro -- Contents -- Chapter One: The Participatory Web and YouTube -- Part I: YouTube and Political Campaign Communication -- Chapter Two: Political Message Development and Image Control -- Chapter Three: Political Advertising and Fundraising via YouTube -- Chapter Four: YouTube and Political Debates -- Part II: YouTube and In-Office Communication -- Chapter Five: Elected Officials and YouTube -- Chapter Six: The White House Channel: A Case Study in YouTube Communication -- Part III: YouTube and Democratic Engagement -- Chapter Seven: YouTube and Deliberative Democracy -- Chapter Eight: YouTube and Democratic Engagement -- Chapter Nine: YouTube and Politics: The Future -- Bibliography -- Index -- About the Author.
The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.
9780739183502
Social media - Political aspects - United States.
Electronic books.
JA85.2.U6 -- .R535 2014eb
320.973
The Impact of YouTube on U. S. Politics. - 1st ed. - 1 online resource (219 pages)
Intro -- Contents -- Chapter One: The Participatory Web and YouTube -- Part I: YouTube and Political Campaign Communication -- Chapter Two: Political Message Development and Image Control -- Chapter Three: Political Advertising and Fundraising via YouTube -- Chapter Four: YouTube and Political Debates -- Part II: YouTube and In-Office Communication -- Chapter Five: Elected Officials and YouTube -- Chapter Six: The White House Channel: A Case Study in YouTube Communication -- Part III: YouTube and Democratic Engagement -- Chapter Seven: YouTube and Deliberative Democracy -- Chapter Eight: YouTube and Democratic Engagement -- Chapter Nine: YouTube and Politics: The Future -- Bibliography -- Index -- About the Author.
The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.
9780739183502
Social media - Political aspects - United States.
Electronic books.
JA85.2.U6 -- .R535 2014eb
320.973