Studies of Communication in the 2012 Presidential Campaign.
Denton, Robert E., Jr.
Studies of Communication in the 2012 Presidential Campaign. - 1st ed. - 1 online resource (250 pages) - Lexington Studies in Political Communication Series . - Lexington Studies in Political Communication Series .
Intro -- Title Page -- Acknowledgments -- Preface -- The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes" -- Mitt Romney and the 2012 Republican Nomination -- "Persona" in the 2012 Presidential Campaign -- The Rhetoric of a Campaigning First Lady -- First Ladies and Presidential Advising -- Political Propheteering -- Informed and Undecided -- The Honeymoon Is Over! -- Music as Rhetoric -- Candidates Use of Social Network Sites to Control Their Campaign Message -- This One Is Not Like the Others -- Index -- About the Contributors.
This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address.
9780739185186
Presidentsx Election -- United States -- 2012.
Electronic books.
JK526 2012 -- .S88 2014eb
324.973/0932
Studies of Communication in the 2012 Presidential Campaign. - 1st ed. - 1 online resource (250 pages) - Lexington Studies in Political Communication Series . - Lexington Studies in Political Communication Series .
Intro -- Title Page -- Acknowledgments -- Preface -- The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes" -- Mitt Romney and the 2012 Republican Nomination -- "Persona" in the 2012 Presidential Campaign -- The Rhetoric of a Campaigning First Lady -- First Ladies and Presidential Advising -- Political Propheteering -- Informed and Undecided -- The Honeymoon Is Over! -- Music as Rhetoric -- Candidates Use of Social Network Sites to Control Their Campaign Message -- This One Is Not Like the Others -- Index -- About the Contributors.
This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address.
9780739185186
Presidentsx Election -- United States -- 2012.
Electronic books.
JK526 2012 -- .S88 2014eb
324.973/0932