Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
Bruner II, Gordon C.
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11. - 1st ed. - 1 online resource (543 pages) - Marketing Scales Handbooks Series ; v.11 . - Marketing Scales Handbooks Series .
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
9780578899930
Electronic books.
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11. - 1st ed. - 1 online resource (543 pages) - Marketing Scales Handbooks Series ; v.11 . - Marketing Scales Handbooks Series .
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
9780578899930
Electronic books.