Profit Margins : The American Silent Cinema and the Marginalization of Advertising.
Groskopf, Jeremy.
Profit Margins : The American Silent Cinema and the Marginalization of Advertising. - 1st ed. - 1 online resource (347 pages)
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
9780253059376
Silent films-United States-History.
Electronic books.
HF5844 .G767 2021
659.152
Profit Margins : The American Silent Cinema and the Marginalization of Advertising. - 1st ed. - 1 online resource (347 pages)
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
9780253059376
Silent films-United States-History.
Electronic books.
HF5844 .G767 2021
659.152