Market Shaping and Systemic Innovation.
Storbacka, Kaj.
Market Shaping and Systemic Innovation. - 1st ed. - 1 online resource (69 pages) - Journal of Business and Industrial Marketing Series ; v.9 . - Journal of Business and Industrial Marketing Series .
Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping.
9781800719408
Marketing-Periodicals.
Electronic books.
HF5410 .M375 2020
658
Market Shaping and Systemic Innovation. - 1st ed. - 1 online resource (69 pages) - Journal of Business and Industrial Marketing Series ; v.9 . - Journal of Business and Industrial Marketing Series .
Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping.
9781800719408
Marketing-Periodicals.
Electronic books.
HF5410 .M375 2020
658