Understanding Public Relations : Theory, Culture and Society.
Edwards, Lee.
Understanding Public Relations : Theory, Culture and Society. - 1st ed. - 1 online resource (289 pages)
UNDERSTANDING PUBLIC RELATIONS- FRONT COVER -- UNDERSTANDING PUBLIC RELATIONS -- COPYRIGHT -- TABLE OF CONTENTS -- ACKNOWLEDGEMENTS -- CHAPTER 1- STARTING POINTS: DEFINING SOCIO-CULTURAL RESEARCH IN PUBLIC RELATIONS -- CHAPTER 2- PUBLIC RELATIONS AS PROMOTION: THE PRODUCTION AND CIRCULATION OF MEANING -- CHAPTER 3- PUBLIC RELATIONS, DISCOURSE AND POWER -- CHAPTER 4- A POLITICAL ECONOMY OF PUBLIC RELATIONS -- CHAPTER 5- DELIBERATIVE DEMOCRACY AND PUBLIC RELATIONS -- CHAPTER 6- PUBLIC RELATIONS AND THE PUBLIC SPHERE -- CHAPTER 7- PUBLIC RELATIONS AND GLOBALISATION -- CHAPTER 8- PUBLIC RELATIONS AS AN OCCUPATIONAL FIELD: THE PROFESSIONAL PROJECT -- CHAPTER 9- RACE AND CLASS IN/AND PUBLIC RELATIONS -- CHAPTER 10- FEMINIST PUBLIC RELATIONS: PERFORMATIVITY, BLACK FEMINISM, POSTFEMINISM -- CHAPTER 11- ETHICS, PUBLIC RELATIONS AND SOCIETY -- CHAPTER 12- CONCLUSION: PUBLIC RELATIONS BEYOND THE ORGANISATION -- REFERENCES -- INDEX.
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
9781526422149
Public relations.
Electronic books.
HM1221 .E393 2018
659.2
Understanding Public Relations : Theory, Culture and Society. - 1st ed. - 1 online resource (289 pages)
UNDERSTANDING PUBLIC RELATIONS- FRONT COVER -- UNDERSTANDING PUBLIC RELATIONS -- COPYRIGHT -- TABLE OF CONTENTS -- ACKNOWLEDGEMENTS -- CHAPTER 1- STARTING POINTS: DEFINING SOCIO-CULTURAL RESEARCH IN PUBLIC RELATIONS -- CHAPTER 2- PUBLIC RELATIONS AS PROMOTION: THE PRODUCTION AND CIRCULATION OF MEANING -- CHAPTER 3- PUBLIC RELATIONS, DISCOURSE AND POWER -- CHAPTER 4- A POLITICAL ECONOMY OF PUBLIC RELATIONS -- CHAPTER 5- DELIBERATIVE DEMOCRACY AND PUBLIC RELATIONS -- CHAPTER 6- PUBLIC RELATIONS AND THE PUBLIC SPHERE -- CHAPTER 7- PUBLIC RELATIONS AND GLOBALISATION -- CHAPTER 8- PUBLIC RELATIONS AS AN OCCUPATIONAL FIELD: THE PROFESSIONAL PROJECT -- CHAPTER 9- RACE AND CLASS IN/AND PUBLIC RELATIONS -- CHAPTER 10- FEMINIST PUBLIC RELATIONS: PERFORMATIVITY, BLACK FEMINISM, POSTFEMINISM -- CHAPTER 11- ETHICS, PUBLIC RELATIONS AND SOCIETY -- CHAPTER 12- CONCLUSION: PUBLIC RELATIONS BEYOND THE ORGANISATION -- REFERENCES -- INDEX.
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
9781526422149
Public relations.
Electronic books.
HM1221 .E393 2018
659.2