Public Relations, Branding and Authenticity : Brand Communications in the Digital Age.
Rees, Sian.
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age. - 1st ed. - 1 online resource (195 pages) - Routledge New Directions in PR and Communication Research Series . - Routledge New Directions in PR and Communication Research Series .
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Public relations history re-imagined -- 3 The digital public relations turn -- 4 Communicating the projective organisation -- 5 The riparian brand -- 6 Justification and corporate social responsibility -- 7 Public relations for digital media brands -- 8 Crisis management in the digital age -- 9 Public relations industry perceptions -- 10 The Authentic brand wheel -- 11 The authenticity managers -- Bibliography -- Index.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
9780429666124
Branding (Marketing).
Electronic books.
HF5415.1255 .R447 2020
658.827
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age. - 1st ed. - 1 online resource (195 pages) - Routledge New Directions in PR and Communication Research Series . - Routledge New Directions in PR and Communication Research Series .
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Public relations history re-imagined -- 3 The digital public relations turn -- 4 Communicating the projective organisation -- 5 The riparian brand -- 6 Justification and corporate social responsibility -- 7 Public relations for digital media brands -- 8 Crisis management in the digital age -- 9 Public relations industry perceptions -- 10 The Authentic brand wheel -- 11 The authenticity managers -- Bibliography -- Index.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
9780429666124
Branding (Marketing).
Electronic books.
HF5415.1255 .R447 2020
658.827