Historical Perspectives on Non-Western Markets and Consumer Cultures.
Karababa, Eminegul.
Historical Perspectives on Non-Western Markets and Consumer Cultures. - 1st ed. - 1 online resource (93 pages) - Journal of Historical Research in Marketing Series ; v.3 . - Journal of Historical Research in Marketing Series .
Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale.
9781839092565
Marketing-History.
Electronic books.
HF5415 .H578 2019
381.09
Historical Perspectives on Non-Western Markets and Consumer Cultures. - 1st ed. - 1 online resource (93 pages) - Journal of Historical Research in Marketing Series ; v.3 . - Journal of Historical Research in Marketing Series .
Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale.
9781839092565
Marketing-History.
Electronic books.
HF5415 .H578 2019
381.09