Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1.
Cleveland, Mark.
Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1. - 1st ed. - 1 online resource (95 pages) - International Marketing Review Series ; v.4 . - International Marketing Review Series .
Intro -- Covers -- Editorial boards -- Guest editorial -- The uncertain future of globalization -- Reflections on global brands, global consumer culture and globalization -- The future of globalization: a comment -- Some recent influences on global consumer culture -- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes -- Global consumer culture: epistemology and ontology -- Fairy tales of global consumer culture in a polarizing world -- Global consumer culture: consequences for consumer research -- Advancing global consumer culture research -- Commentary.
9781839092428
Globalization.
Consumer protection-Government policy.
Electronic books.
JZ1318 .G563 2019
303.482
Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1. - 1st ed. - 1 online resource (95 pages) - International Marketing Review Series ; v.4 . - International Marketing Review Series .
Intro -- Covers -- Editorial boards -- Guest editorial -- The uncertain future of globalization -- Reflections on global brands, global consumer culture and globalization -- The future of globalization: a comment -- Some recent influences on global consumer culture -- Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes -- Global consumer culture: epistemology and ontology -- Fairy tales of global consumer culture in a polarizing world -- Global consumer culture: consequences for consumer research -- Advancing global consumer culture research -- Commentary.
9781839092428
Globalization.
Consumer protection-Government policy.
Electronic books.
JZ1318 .G563 2019
303.482