Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?
Charlesworth, Alan.
Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes? - 1st ed. - 1 online resource (186 pages)
Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
9781631577659
Internet marketing.
Online social networks in business.
Electronic books.
HF5415.1265 .C437 2018
658.872
Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes? - 1st ed. - 1 online resource (186 pages)
Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
9781631577659
Internet marketing.
Online social networks in business.
Electronic books.
HF5415.1265 .C437 2018
658.872