M-Powering Marketing in a Mobile World.
Banerjee, Syagnik.
M-Powering Marketing in a Mobile World. - 1st ed. - 1 online resource (147 pages)
Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover.
9781631570049
Big data.
Electronic books.
HF5548.34 / .B364 2018
658.87199999999996
M-Powering Marketing in a Mobile World. - 1st ed. - 1 online resource (147 pages)
Cover -- M-Powering Marketing in a Mobile World -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: The Global Mobile Multiplier Effect -- CHAPTER 2: Mobile Strategy -- CHAPTER 3: Mobile in Retailing -- CHAPTER 4: Transforming Marketing with Mobile Data -- CHAPTER 5: Mobile and Policy Issues -- Epilogue: Back to the Future -- Bibliography -- About the Authors -- Index -- Ad Page -- Back Cover.
9781631570049
Big data.
Electronic books.
HF5548.34 / .B364 2018
658.87199999999996