Strategic marketing : New horizons in theory and research.
Lee, Nick.
Strategic marketing : New horizons in theory and research. - 1st ed. - 1 online resource (229 pages) - European Journal of Marketing ; v.50 . - European Journal of Marketing .
Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing spending through recessions -- Customer orientation and firm's business performance -- A resource-advantage theory typology of strategic segmentation -- Strategic marketing patterns and performance implications -- Innovation summits: comparison and conceptualisation -- Development and impact of strategic marketing - a longitudinal study in a Nordic country from 2008 to 2014.
9781787142374
Marketing--Periodicals.
Electronic books.
HF5410.S773 2016
658.80050000000006
Strategic marketing : New horizons in theory and research. - 1st ed. - 1 online resource (229 pages) - European Journal of Marketing ; v.50 . - European Journal of Marketing .
Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing spending through recessions -- Customer orientation and firm's business performance -- A resource-advantage theory typology of strategic segmentation -- Strategic marketing patterns and performance implications -- Innovation summits: comparison and conceptualisation -- Development and impact of strategic marketing - a longitudinal study in a Nordic country from 2008 to 2014.
9781787142374
Marketing--Periodicals.
Electronic books.
HF5410.S773 2016
658.80050000000006