The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse.
Smith, Toby.
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse. - 1st ed. - 1 online resource (198 pages) - Heritage Series . - Heritage Series .
Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.
Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
9781442657427
Green marketing.
Consumption (Economics)-Environmental aspects.
Industrialization-Environmental aspects.
Environmental degradation.
Electronic books.
HF5413 .S658 1998
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse. - 1st ed. - 1 online resource (198 pages) - Heritage Series . - Heritage Series .
Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.
Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
9781442657427
Green marketing.
Consumption (Economics)-Environmental aspects.
Industrialization-Environmental aspects.
Environmental degradation.
Electronic books.
HF5413 .S658 1998