Specialist Markets in the Early Modern Book World.
Kirwan, Richard.
Specialist Markets in the Early Modern Book World. - 1st ed. - 1 online resource (434 pages) - Library of the Written Word Series ; v.40 . - Library of the Written Word Series .
Intro -- Specialist Markets in the Early Modern Book World -- Copyright -- Contents -- Acknowledgements -- List of Figures -- Notes on Contributors -- Introduction: The Risks, Rewards and Perils of Specialisation -- PART 1: High Risk Speculation: The Cultivation of New Markets and Tastes -- 1: Tabloid Values: On the Trail of Europe's First News Hound -- 2: The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Fürst (1608-1666) -- 3: Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth Centuries -- 4: New Books for a New Reading Public: Frankfurt "Melusine" Editions from the Press of Gülfferich, Han and Heirs -- 5: Exotic Knowledge as Commodity: De Bry's Historia Indiae Orientalis -- 6: The Unexpected Success of a Spanish Anatomy Book: Juan Valverde de Amusco's Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later Editions -- PART 2: Demand and Supply: The Satisfaction of Existing Appetites -- 7: Poetic Gymnasium and Bibliographical Maze: Publishing Petrarch in Renaissance Venice -- 8: Poor Man's Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg -- 9: Printed Polyphonic Choirbooks for the Spanish Market -- 10: Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth Century -- 11: The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro Aretino -- 12: Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680-1689) -- PART 3: 'Print On-Demand': Reader-led Specialisation -- 13: Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries -- 14: Books in Foreign Languages: Publishing in the Netherlands, 1500-1800. 15: Tutor to Prince Henry: Adam Newton and an International Court in the Making -- 16: "Quod Exemplaria vera habeant et correcta": Concerning the Distribution and Purpose of the Pecia System -- 17: Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of Giuseppe Antonio Silvani -- PART 4: 'Not For Profit' Publication: Subsidised Specialisation -- 18: A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection -- 19: European Books for the Ottoman Market -- Index.
Specialist Markets in the Early Modern Book World brings together a diverse range of case studies to reconstruct the characteristics of specialist book production in the early modern period.
9789004290228
Book industries and trade-Europe-History-16th century.
Book industries and trade-Europe-History-17th century.
Publishers and publishing-Europe-History-16th century.
Publishers and publishing-Europe-History-17th century.
Booksellers and bookselling-Europe-History-16th century.
Booksellers and bookselling-Europe-History-17th century.
Printing-Europe-History-16th century.
Printing-Europe-History-17th century.
Books-Europe-History-1450-1600.
Books-Europe-History-17th century.
Electronic books.
Z291.3 .S643 2015
381/.4500209409031
Specialist Markets in the Early Modern Book World. - 1st ed. - 1 online resource (434 pages) - Library of the Written Word Series ; v.40 . - Library of the Written Word Series .
Intro -- Specialist Markets in the Early Modern Book World -- Copyright -- Contents -- Acknowledgements -- List of Figures -- Notes on Contributors -- Introduction: The Risks, Rewards and Perils of Specialisation -- PART 1: High Risk Speculation: The Cultivation of New Markets and Tastes -- 1: Tabloid Values: On the Trail of Europe's First News Hound -- 2: The Changing Landscape of the Competitive Nuremberg Print Trade: The Rise and Fall of Paulus Fürst (1608-1666) -- 3: Networks of Printers and the Dissemination of News: The Case of Milan in the Sixteenth and Seventeenth Centuries -- 4: New Books for a New Reading Public: Frankfurt "Melusine" Editions from the Press of Gülfferich, Han and Heirs -- 5: Exotic Knowledge as Commodity: De Bry's Historia Indiae Orientalis -- 6: The Unexpected Success of a Spanish Anatomy Book: Juan Valverde de Amusco's Historia de la composicion del cuerpo humano (Rome, 1556), and its Many Later Editions -- PART 2: Demand and Supply: The Satisfaction of Existing Appetites -- 7: Poetic Gymnasium and Bibliographical Maze: Publishing Petrarch in Renaissance Venice -- 8: Poor Man's Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg -- 9: Printed Polyphonic Choirbooks for the Spanish Market -- 10: Publishing Military Books in the Low Countries and in Italy in the Early Seventeenth Century -- 11: The Italian Job: John Wolfe, Giacomo Castelvetro and Printing Pietro Aretino -- 12: Early Printed Book Sale Catalogues from Seville: The Extension of the European Book Market into Mexico (1680-1689) -- PART 3: 'Print On-Demand': Reader-led Specialisation -- 13: Printers of the Greek Classics and Market Distribution in the Sixteenth Century: The Case of France and the Low Countries -- 14: Books in Foreign Languages: Publishing in the Netherlands, 1500-1800. 15: Tutor to Prince Henry: Adam Newton and an International Court in the Making -- 16: "Quod Exemplaria vera habeant et correcta": Concerning the Distribution and Purpose of the Pecia System -- 17: Profit, Patronage and the Cultural Politics of Music Printing in Eighteenth-Century Italy: The Family and Finances of Giuseppe Antonio Silvani -- PART 4: 'Not For Profit' Publication: Subsidised Specialisation -- 18: A Unique Seventeenth Century Rusyn Catechism and the Jesuit Connection -- 19: European Books for the Ottoman Market -- Index.
Specialist Markets in the Early Modern Book World brings together a diverse range of case studies to reconstruct the characteristics of specialist book production in the early modern period.
9789004290228
Book industries and trade-Europe-History-16th century.
Book industries and trade-Europe-History-17th century.
Publishers and publishing-Europe-History-16th century.
Publishers and publishing-Europe-History-17th century.
Booksellers and bookselling-Europe-History-16th century.
Booksellers and bookselling-Europe-History-17th century.
Printing-Europe-History-16th century.
Printing-Europe-History-17th century.
Books-Europe-History-1450-1600.
Books-Europe-History-17th century.
Electronic books.
Z291.3 .S643 2015
381/.4500209409031