Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships.
Malhotra, Naresh K.
Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. - 1st ed. - 1 online resource (180 pages)
Cover -- Contents -- Preface -- Book Description -- Chapter 1: Introduction -- Chapter 2: What Is Relationship Marketing? -- Chapter 3: B2B Relationship Marketing -- Chapter 4: B2C Relationship Marketing -- Chapter 5: Internal Relationship Marketing -- Chapter 6: Building Brand Equity Through Relationship Marketing -- Chapter 7: Customer Relationship Management Analytics -- Chapter 8: Future of Relationship Marketing -- Notes -- References -- Index -- Adpage -- Backcover.
9781631574344
Relationship marketing.
Electronic books.
HF5415.55.M257 2016
658.81200000000001
Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. - 1st ed. - 1 online resource (180 pages)
Cover -- Contents -- Preface -- Book Description -- Chapter 1: Introduction -- Chapter 2: What Is Relationship Marketing? -- Chapter 3: B2B Relationship Marketing -- Chapter 4: B2C Relationship Marketing -- Chapter 5: Internal Relationship Marketing -- Chapter 6: Building Brand Equity Through Relationship Marketing -- Chapter 7: Customer Relationship Management Analytics -- Chapter 8: Future of Relationship Marketing -- Notes -- References -- Index -- Adpage -- Backcover.
9781631574344
Relationship marketing.
Electronic books.
HF5415.55.M257 2016
658.81200000000001