Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations.
Mahajan, Vijay.
Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations. - 1st ed. - 1 online resource (213 pages)
Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author.
The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
9789386042330
Consumers-Developing countries.
Rural population-Developing countries.
Consumption (Economics)-Developing countries.
Electronic books.
HC59.72.C6 .M343 2016
339.47091724
Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations. - 1st ed. - 1 online resource (213 pages)
Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author.
The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
9789386042330
Consumers-Developing countries.
Rural population-Developing countries.
Consumption (Economics)-Developing countries.
Electronic books.
HC59.72.C6 .M343 2016
339.47091724