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The Forgotten Foundations of Fundraising : Practical Advice and Contrarian Wisdom for Nonprofit Leaders.

By: Contributor(s): Material type: TextTextPublisher: Newark : John Wiley & Sons, Incorporated, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (223 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119546450
Subject(s): Genre/Form: Additional physical formats: Print version:: The Forgotten Foundations of FundraisingDDC classification:
  • 658.15/224
LOC classification:
  • HV41.2 .B447 2019
Online resources:
Contents:
Cover -- Title Page -- Copyright -- Contents -- Chapter 1 Civil Society, Yes -- Sheepskins on the Wall, No-or, the Cons of Being Pro -- Endnotes -- Chapter 2 DIRT: Who Gives and Why? -- Endnotes -- Chapter 3 The Wending Planner-or, It's the Organization, Man -- What Doesn't Work -- Endnotes -- Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are -- Schedule -- Your Lists -- The Letter -- Testing -- What Not to Do -- The Magic Button -- Endnotes -- Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files -- Donor Acknowledgment -- Thank Your Donors-and Thank Them as Soon as Possible -- Phone Calls -- Letters of Gratitude (and Tax Receipt Letters) -- Emails -- Premiums, Enclosures, Welcome Packages, and Surveys -- Sample First‐Time Donor Thank-You Procedure -- House-File Solicitations -- Sample House‐File Donor Thank-You Procedure -- Lapsed Donors -- In the Twilight of the Year… -- Endnotes -- Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving -- Take the Meeting-Please -- Donor Clubs -- Event? Oy Vey! -- Planned Giving -- Endnote -- Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too! -- Whom Should You Research? -- How Should You Research? -- We Pause for This Brief Statistical Message -- Foundation Solicitations -- Endnote -- Conclusion -- Acknowledgments -- About the Authors -- Index -- EULA.
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Cover -- Title Page -- Copyright -- Contents -- Chapter 1 Civil Society, Yes -- Sheepskins on the Wall, No-or, the Cons of Being Pro -- Endnotes -- Chapter 2 DIRT: Who Gives and Why? -- Endnotes -- Chapter 3 The Wending Planner-or, It's the Organization, Man -- What Doesn't Work -- Endnotes -- Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are -- Schedule -- Your Lists -- The Letter -- Testing -- What Not to Do -- The Magic Button -- Endnotes -- Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files -- Donor Acknowledgment -- Thank Your Donors-and Thank Them as Soon as Possible -- Phone Calls -- Letters of Gratitude (and Tax Receipt Letters) -- Emails -- Premiums, Enclosures, Welcome Packages, and Surveys -- Sample First‐Time Donor Thank-You Procedure -- House-File Solicitations -- Sample House‐File Donor Thank-You Procedure -- Lapsed Donors -- In the Twilight of the Year… -- Endnotes -- Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving -- Take the Meeting-Please -- Donor Clubs -- Event? Oy Vey! -- Planned Giving -- Endnote -- Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too! -- Whom Should You Research? -- How Should You Research? -- We Pause for This Brief Statistical Message -- Foundation Solicitations -- Endnote -- Conclusion -- Acknowledgments -- About the Authors -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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