Here's the Pitch : The Amazing, True, New, and Improved Story of Baseball and Advertising.

By:

Newman, Roberta J

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781496213655

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Here's the PitchDDC classification:

331.8811796357

LOC classification:

GV880 .N496 2019

Online resources:

Click to View

Contents:

Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index.

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Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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