ORPP logo
Image from Google Jackets

First Steps in Advertising and Sales Promotion.

By: Material type: TextTextPublisher: Mumbai : Global Media, 2009Copyright date: ©2010Edition: 1st edDescription: 1 online resource (199 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789350432402
Subject(s): Genre/Form: Additional physical formats: Print version:: First Steps in Advertising and Sales PromotionLOC classification:
  • HF5823.C48 2010
Online resources:
Contents:
COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

© 2024 Resource Centre. All rights reserved.