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Marketing Management.

By: Contributor(s): Material type: TextTextPublisher: Mumbai : Global Media, 2009Copyright date: ©2010Edition: 1st edDescription: 1 online resource (230 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789350431795
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing ManagementLOC classification:
  • HF5415.13.S54 2010
Online resources:
Contents:
COVER -- CONTENTS -- OVERVIEW OF MARKETING -- BUYER/CONSUMER BEHAVIOUR -- MARKET SEGMENTATION -- PRODUCT PLAN -- PRICING -- MANAGING DISTRIBUTION CHANNELS (PART-I) -- MANAGING DISTRIBUTION CHANNELS (PART-II) -- ADVERTISING -- SALES PROMOTION.
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COVER -- CONTENTS -- OVERVIEW OF MARKETING -- BUYER/CONSUMER BEHAVIOUR -- MARKET SEGMENTATION -- PRODUCT PLAN -- PRICING -- MANAGING DISTRIBUTION CHANNELS (PART-I) -- MANAGING DISTRIBUTION CHANNELS (PART-II) -- ADVERTISING -- SALES PROMOTION.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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