Living up to the Ads : Gender Fictions of The 1920s.

By:

Davis, Simone Weil

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780822377641

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Living up to the AdsLOC classification:

HF5827

Online resources:

Click to View

Contents:

Intro -- Contents -- Acknowledgments -- Introduction -- Chapter 1. Doubled Truth: Uplift and the Bottom Line -- Chapter 2. The Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows -- Chapter 3. "Complex Little Femmes": Adwomen and the Female Consumer -- Chapter 4. "Lending an Air of Importance": Vehicles at Work -- Chapter 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape -- Epilogue -- Notes -- Bibliography -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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