Sponsorship Return on Investment.

By:

Jensen, Jonathan

Contributor(s):

White, Darin

Material type: Text

TextSeries: International Journal of Sports Marketing and Sponsorship SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2018Copyright date: ©2018Edition: 1st edDescription: 1 online resource (109 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781787561243

Subject(s):

Investments-Decision making

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Sponsorship Return on InvestmentDDC classification:

332.6

LOC classification:

HG4515 .S666 2018

Online resources:

Click to View

Contents:

Cover -- Editorial advisory board -- Trends in sport sponsorship evaluation and measurement: insights from the industry -- Determinants of viewer attention in concurrent event sponsorship -- Assessing the effectiveness of sponsorship messaging -- The moderating effect of identification on return on investment from sponsor brand integration -- Examining confirmation biases: implications of sponsor congruency -- Sponsoring of professional cycling: what does it mean for stock prices? -- Official sports sponsorship fortress vs ambush marketing attack.

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Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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