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Digital Privacy in the Marketplace : Perspectives on the Information Exchange.

By: Material type: TextTextPublisher: New York : Business Expert Press, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (200 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606498491
Subject(s): Genre/Form: Additional physical formats: Print version:: Digital Privacy in the MarketplaceDDC classification:
  • 004.678
LOC classification:
  • TK5105.875.I57 -- M553 2015
Online resources:
Contents:
Cover -- Digital Privacy in the Marketplace: Perspectives on the Information Exchange -- Dedication -- Contents -- Introduction -- CHAPTER 1: The Information Environment and the Privacy Problem -- CHAPTER 2: Why Privacy Is Needed -- CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories -- CHAPTER 4: Information Exchange and Privacy in the Marketplace -- CHAPTER 5: Information Based Privacy Harms -- CHAPTER 6: Forms of Protection -- CHAPTER 7: The Future of Privacy -- References -- Index -- Ad Page -- Cover.
Summary: Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
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Cover -- Digital Privacy in the Marketplace: Perspectives on the Information Exchange -- Dedication -- Contents -- Introduction -- CHAPTER 1: The Information Environment and the Privacy Problem -- CHAPTER 2: Why Privacy Is Needed -- CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories -- CHAPTER 4: Information Exchange and Privacy in the Marketplace -- CHAPTER 5: Information Based Privacy Harms -- CHAPTER 6: Forms of Protection -- CHAPTER 7: The Future of Privacy -- References -- Index -- Ad Page -- Cover.

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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