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The Impact of YouTube on U. S. Politics.

By: Material type: TextTextPublisher: Lanham : Lexington Books/Fortress Academic, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (219 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780739183502
Subject(s): Genre/Form: Additional physical formats: Print version:: The Impact of YouTube on U. S. PoliticsDDC classification:
  • 320.973
LOC classification:
  • JA85.2.U6 -- .R535 2014eb
Online resources:
Contents:
Intro -- Contents -- Chapter One: The Participatory Web and YouTube -- Part I: YouTube and Political Campaign Communication -- Chapter Two: Political Message Development and Image Control -- Chapter Three: Political Advertising and Fundraising via YouTube -- Chapter Four: YouTube and Political Debates -- Part II: YouTube and In-Office Communication -- Chapter Five: Elected Officials and YouTube -- Chapter Six: The White House Channel: A Case Study in YouTube Communication -- Part III: YouTube and Democratic Engagement -- Chapter Seven: YouTube and Deliberative Democracy -- Chapter Eight: YouTube and Democratic Engagement -- Chapter Nine: YouTube and Politics: The Future -- Bibliography -- Index -- About the Author.
Summary: The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.
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Intro -- Contents -- Chapter One: The Participatory Web and YouTube -- Part I: YouTube and Political Campaign Communication -- Chapter Two: Political Message Development and Image Control -- Chapter Three: Political Advertising and Fundraising via YouTube -- Chapter Four: YouTube and Political Debates -- Part II: YouTube and In-Office Communication -- Chapter Five: Elected Officials and YouTube -- Chapter Six: The White House Channel: A Case Study in YouTube Communication -- Part III: YouTube and Democratic Engagement -- Chapter Seven: YouTube and Deliberative Democracy -- Chapter Eight: YouTube and Democratic Engagement -- Chapter Nine: YouTube and Politics: The Future -- Bibliography -- Index -- About the Author.

The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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