Engaging Students Through Social Media : Evidence-Based Practices for Use in Student Affairs.

Cover -- Title page -- Copyright page -- Contents -- Dedication -- Foreword -- Preface -- The Goals of This Book -- Where I'm Coming From -- Who Should Read This Book -- How This Book Is Organized -- A Word About Age -- On Best Practices -- References -- Acknowledgments -- About the Author -- CHAPTER 1: Introduction -- What Are Social Media? -- Why Focus on Social Media? -- A Word of Caution -- Social Networking -- Facebook -- Google+ -- Microblogging -- Twitter -- Tumblr -- Image and Video Sharing -- Instagram -- Vine -- Pinterest -- SnapChat -- Devices -- Digital Inequalities -- Digital Inequalities in Education -- Conclusion -- References -- CHAPTER 2: Research on Social Media -- Outcomes of Social Media Use -- Student Engagement -- Student Academic and Social Integration -- Facebook and Student Engagement -- Facebook and Student Social and Academic Integration -- Twitter and Student Engagement -- Twitter and Student Social and Academic Integration -- Facebook and Academic Performance -- Twitter and Academic Performance -- Dangers of Social Media Use -- On Evaluating Research -- Conclusion -- References -- CHAPTER 3: Social Media and Student Identity Development -- Identity Formation -- Racial and Cultural Identity Development -- LGBT Identity Development -- Student Identity Development -- Online Identity: Real Identity, Pseudonymity, and Anonymity -- Three Levels of Expressed Online Identification -- Online Self-Presentation -- The Online Disinhibition Effect -- Social Media, Identification, Disinhibition, and Identity Development -- Conclusion -- References -- CHAPTER 4: Informal Learning Using Social Media -- Informal and Implicit Learning Using Social Media -- Effective Uses of Social Media in Student Affairs -- How Are Social Media Being Used in Student Affairs? -- Reaching and Deepening Relationships with Individual Students.

Engaging in Community Building -- Guiding Student Sentiment -- Promoting Networking Skills -- Modeling Appropriate Online Behavior -- Conclusion -- References -- CHAPTER 5: Formal Learning Using Social Media -- Formal Learning Using Social Media -- Effective Uses of Social Media for Learning -- Evidence-Based Practices for Supporting Formal Learning with Social Media -- 1. How social media are used is important -- 2. Decide on which tool to use -- 3. Plan assignments -- 4. Set aside time to teach students about social media -- 5. Engage with students -- 6. Engage in activities linked to positive outcomes -- 7. Keep it professional -- 8. Model appropriate uses of social media -- 9. Plan for problems -- 10. Leverage the online disinhibition effect -- 11. Assess the intervention -- Examples of Using Social Media in Courses -- Facebook -- Twitter -- Information Literacy and Evaluation -- Conclusion -- References -- CHAPTER 6: Planning, Implementing, and Assessing Social Media Interventions -- Social Media Skeptics and Crusaders -- The Planning Process -- Preparation -- Enlisting Buy-In -- Training -- Assessment -- Implementation -- Analyses, Interpretation, and Reporting -- Analyses -- Interpretation and Reporting -- Refinement -- Conclusion -- References -- Notes -- CHAPTER 7: Using Social Media for Professional Development -- Self-Presentation -- What Should Be Shared? -- Conclusion -- References -- CHAPTER 8: The Future of Social Media in Student Affairs -- Learning and Trace Analytics -- How Might Trace Analytics Be Used in Practice? -- What Might the Classroom of the Future Look Like? -- Conclusion -- References -- Name Index -- Subject Index -- End User License Agreement.

Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.