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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.

By: Material type: TextTextSeries: Marketing Scales Handbooks SeriesPublisher: Fort Worth : GCBII Productions, LLC, 2021Copyright date: ©2021Edition: 1st edDescription: 1 online resource (543 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780578899930
Genre/Form: Additional physical formats: Print version:: Marketing Scales HandbookOnline resources: Summary: This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
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This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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