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Profit Margins : The American Silent Cinema and the Marginalization of Advertising.

By: Material type: TextTextPublisher: Bloomington : Indiana University Press, 2021Copyright date: ©2021Edition: 1st edDescription: 1 online resource (347 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780253059376
Subject(s): Genre/Form: Additional physical formats: Print version:: Profit MarginsDDC classification:
  • 659.152
LOC classification:
  • HF5844 .G767 2021
Online resources:
Contents:
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.
Summary: An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
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Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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