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Market Shaping and Systemic Innovation.

By: Contributor(s): Material type: TextTextSeries: Journal of Business and Industrial Marketing SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2020Copyright date: ©2020Edition: 1st edDescription: 1 online resource (69 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781800719408
Subject(s): Genre/Form: Additional physical formats: Print version:: Market Shaping and Systemic InnovationDDC classification:
  • 658
LOC classification:
  • HF5410 .M375 2020
Online resources:
Contents:
Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping.
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Cover -- Guest editorial -- Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? -- Viability mechanisms in market systems: prerequisites for market shaping -- Strategic design: orchestrating and leveraging market-shaping capabilities -- Market shaping dynamics: interplay of actor engagement and institutional work -- How much is enough? The role of effort in market shaping.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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