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Digital Marketing Management, Second Edition : A Handbook for the Current (or Future) CEO.

By: Material type: TextTextSeries: Studien Zum Physik- und Chemielernen SeriesPublisher: New York : Business Expert Press, 2020Copyright date: ©2020Edition: 1st edDescription: 1 online resource (189 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951527938
Subject(s): Genre/Form: Additional physical formats: Print version:: Digital Marketing Management, Second EditionDDC classification:
  • 658.872
LOC classification:
  • HF5415.1265 .Z343 2020
Online resources:
Contents:
Cover -- Digital Marketing Management: A Handbook for the Current (or Future) CEO -- Contents -- Acknowledgments -- Introduction -- Part I Foundations -- Chapter 1 How Did We Get Here? Definitions and Background -- Chapter 2 Creating the Strategic Digital Marketing Objective -- Chapter 3 Web and Mobile Design -- Part II Delivery -- Chapter 4 Search Engine Marketing -- Chapter 5 E-mail Marketing -- Chapter 6 Content Marketing, Social Media and The Role of Mobile -- Part III Context -- Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing -- Chapter 8 Legal Issues: Data Privacy, Security, and Intellectual Property -- Chapter 9 The Customer Database, Analytics, and the Data-Driven Organization -- Chapter 10 Managing the Digital Marketing Enterprise in a World of Marketing Automation -- Chapter 11 Concluding Thoughts -- Appendix -- About the Author -- Index -- Ad Page -- Back Cover.
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Cover -- Digital Marketing Management: A Handbook for the Current (or Future) CEO -- Contents -- Acknowledgments -- Introduction -- Part I Foundations -- Chapter 1 How Did We Get Here? Definitions and Background -- Chapter 2 Creating the Strategic Digital Marketing Objective -- Chapter 3 Web and Mobile Design -- Part II Delivery -- Chapter 4 Search Engine Marketing -- Chapter 5 E-mail Marketing -- Chapter 6 Content Marketing, Social Media and The Role of Mobile -- Part III Context -- Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing -- Chapter 8 Legal Issues: Data Privacy, Security, and Intellectual Property -- Chapter 9 The Customer Database, Analytics, and the Data-Driven Organization -- Chapter 10 Managing the Digital Marketing Enterprise in a World of Marketing Automation -- Chapter 11 Concluding Thoughts -- Appendix -- About the Author -- Index -- Ad Page -- Back Cover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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