The Power of Preeminence : High-Performance Principles to Accelerate Your Business and Career.

Cover Page -- Title Page -- Copyright -- Dedication -- Table of contents -- Introduction -- Who should read this book? -- About this book -- 1 - The razor's edge -- Achieving Preeminence -- The secret of the razor's edge -- Why are some people or businesses wildly successful? -- Future pacing -- Conscious versus subconscious brain -- Accessing the subconscious brain -- Imagine wild success -- The Columbus principle -- The 10-goal exercise -- 2 - Stepping out of the hamster wheel -- Me, Inc. -- In versus on -- Marketing, innovation and strategy -- In versus on: accelerate your business -- In versus on: accelerate your career -- In versus on: the final secret -- 3 - Preeminent strategy principles -- Mindsets -- Needs versus wants -- Strategic focus areas for Preeminence -- Preeminent strategies for business growth -- Risk reversal -- Opportunity costs -- The danger of one -- The positive power of negative preparation -- Fungus, giraffe or sidekick -- 4 - Preeminent marketing principles -- Referrals -- The velvet rope policy -- Raise your fees -- Educate your marketplace -- Buy your customer -- Fall in love with your clients -- Move to a sweet spot -- The magic of a customer list -- 5 - Preeminent innovation principles -- Why the majority is always wrong -- Breaking industry standards -- Portable memory bank -- Freenoting -- The 20 ways thinking technique -- Mindmapping -- Cornell note taking -- The mastermind group -- 6 - The power of strategic quitting -- The mindset of strategic quitting -- Delegation -- Elimination -- The problem with classic priority setting -- Outsourcing -- Systemization -- 7 - Increase performance, not potential -- Theory of constraints -- Decision making -- Project management: good, cheap, fast -- Overcoming procrastination -- Serendipity -- 21-day habit -- 8 - Communicate anything to anyone -- CLEAR communication.

Learning styles -- The power of know-feel-do -- Communication styles -- Open with impact -- Executive communication -- The perfect pitch -- Feed forward -- 9 - The incredible time machine -- The mindset -- The 13 building blocks -- 10 - Why smart people do stupid things -- The Dunning-Kruger effect -- The God complex -- The endowment effect -- The Gell-Mann amnesia effect -- Thinking in reverse -- The dead horse fallacy -- The SETI fallacy -- The pre-mortem -- Sustainable high performance -- 11 - Final thoughts -- 12 - Getting started -- 50 books to achieve Preeminence -- Acknowledgments -- About the author -- Index -- Back Cover.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.