Food Tourism : A Practical Marketing Guide.

Intro -- Half Title -- Title -- Copyright -- Content -- About the Authors -- Contributors -- Foreword -- Preface -- Part I: Food Tourism And The Tourist -- 1 Introduction -- What is Food tourism? -- Consumer Awareness of Food Tourism -- Key Drivers of Culinary Tourism - A Consumer Perspective -- Key Drivers for Food Tourism - A Farmer Perspective -- Food tourism development -- Food Tourism Challenges -- Perception is Truth -- Should a Business be in Food Tourism? -- Should the Public be Allowed on Your Farm? -- Developing a Culinary Tourism Strategy and Action Plan -- References -- 2 The Changing Tourist -- Introduction -- Understanding Today's Consumer -- What is Local? -- What are Food Tourists Doing? -- Engage with Children - They are Your Future -- Getting To and Around a Region and its Culinary Facilities -- References -- Part II: Farm Produce And Agritourism -- 3 On-Farm Marketing and Activities -- Introduction -- Farm Gate Sales/Roadside Stands -- Pick Your Own/U Pick -- Farm Shops or Farm Markets -- Grow the Unusual -- Rare Breeds -- Fish Farms -- The Farm as a Classroom -- Cooking or Culinary Schools on the Farm -- Long Table Dining on the Farm -- Vineyards -- Bakeries -- Butchers -- Farm Delis -- Cheese -- The Labour Challenge - it could be WWOOFers -- References -- 4 Off-Farm Marketing and Retailing -- Introduction -- Pop Up Everywhere and Anywhere -- Box Schemes -- Consumer Cooperatives -- Farmers' Markets/Farm Markets -- Night Markets -- General Food Markets -- Christmas Markets -- Community Gardens -- Open Kitchen Gardens -- Victorian Walled Gardens and Potagers -- Urban Orchards/Community Orchards -- Foraging -- Providores/Specialist Food Retailers -- References -- 5 Agri-Entertainment or Agri-Tourism -- Introduction -- Agri-Entertainment Activities -- On-Farm Entertainment Activities -- Off-Farm Entertainment.

Icon Food Tourism - The Giant Pineapple to Gillie Racing -- Traditional Crafts, Foods and Cooking Techniques -- Food Factories and Museums -- Old-Fashioned Candy Stores -- Further Information for Agri-Tourism -- References -- 6 Accommodation -- Introduction -- Hotel Accommodation -- Bed and Breakfast -- Farm Stay -- Glamping -- Country Houses -- References -- Part III: Food Tourism - The Wider Picture -- 7 Independent Garden Centres and Nurseries -- Introduction -- The Value of Independent Garden Centres to Food Tourism -- Nurseries -- References -- 8 The Food Offer -- Introduction -- Where do Food Tourists Start? -- Present-Day Food Tourism -- Restaurants -- Culinary Tourists Want To Eat Local -- Coffee - Make it Easy -- On-Farm Restaurants -- Pop Up Food Offers -- Food Trucks -- Street Food -- Field Kitchens -- Food Tourism Cluster Food Offers -- Chinatown -- 'Comedy of Errors' Restaurants -- Picnics and Food Hampers -- Food Trails -- References -- Part IV: Marketing And The Future -- 9 Marketing -- Introduction -- Developing a Tourism Product -- Your Marketing Strategy -- Interruption versus Permission Marketing -- Market Your region -- Market to Your Community -- Developing Marketing Tools -- Interruption Marketing -- Distribution Points for Information -- Permission Marketing -- Social Media Marketing Tools to Help Grow Your Business -- Where to Start -- References -- 10 The Future of Food tourism -- The Golden Opportunity -- Food Tourism Accreditation -- The Future Will Include the Past -- References -- Appendix 1: Culinary, Retail and Tourism Terms -- Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community -- Further Reading -- Index -- Back Cover.

The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall direction to the development of food tourism and a section on the future of this trend.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.