Product Management Essentials : Tools and Techniques for Becoming an Effective Technical Product Manager.

Intro -- Contents -- About the Author -- About the Technical Reviewer -- Disclaimer -- Foreword: Product Management Essentials -- Acknowledgments -- Introduction -- Part I: Introduction: Getting Started -- Chapter 1: Introduction -- What are the learning goals for this book? -- Technical Foundations -- Design Foundations -- Product / Business Strategy Foundations -- Small Steps to Mastery -- What the %&amp -- !# is product management? -- Project vs. program vs. product management -- The big fundamentals -- Chapter 2: Guiding Principles -- Kill your ego -- You're not the expert -- Make decisions -- Become comfortable with ambiguity -- Ask the right questions -- Chapter 3: The End-to-End Product Journey -- Step 1: Ideation -- Step 2: Create a product requirements document (PRD) -- Step 3: Assemble the right team -- Step 4: Create a Minimum Viable Product (MVP) -- Step 5: Establish product-market fit -- Step 6: Don't discount design -- Step 7: Source feedback -- Step 8: Obsess over metrics -- Step 9: Win or Learn -- Chapter 4: Industry Spotlight: Q&amp -- A with Umesh Unnikrishnan -- What does the term "product manager" mean to you? -- What interested you initially about product management? -- How do you deal with failure as a PM? -- What tools help make your life easier as a PM? -- How is product management different between enterprise and consumer products? -- Part II: Technical Foundations -- Chapter 5: Understand the software stack -- Why cover web instead of other technologies? -- The question -- Step 1: www.amazon.com is typed into the web browser -- Step 2: DNS (Domain Name Server / System) -- Step 3: TCP (Transmission Control Protocol) -- Step 4: HTTP (Hypertext Transfer Protocol) -- Optional Step 5: Load balancing -- Optional Step 6: CDNs (Content Delivery Network) -- Step 7: Web server response -- Step 8: Browser generates content.

Software Engineering: Through the lens -- The web stack -- Front end vs. Back end -- Getting started with front-end development -- HTML (Hypertext Markup Language) -- Tags, tags, and more tags -- CSS (Cascading Style Sheets) -- JavaScript -- Additional Resources -- Final Thoughts -- Chapter 6: SQL Quickstart -- CREATE, DELETE, and SHOW database -- SELECT statements -- SELECT statements with conditions -- UPDATE table with new data -- DELETE table rows -- ORDER BY -- JOINS -- LEFT JOIN (also called LEFT OUTER JOIN) -- RIGHT JOIN (also called RIGHT OUTER JOIN) -- INNER JOIN -- OUTER JOIN (also called FULL OUTER JOIN) -- Advanced topics -- Informative…but why is this useful to me as a PM? -- Chapter 7: Industry Spotlight: Q&amp -- A with Vivek Bhupatiraju -- What does the term product manager mean to you? -- Can you break down a "day-in-the-life" of a TUNE PM? -- What interested you initially about product management? -- How do you deal with failure as a PM? -- What emerging technologies excite you most for the next five years? -- How do you avoid burnout and keep a healthy balance between work and personal life? -- What tools make your life easier as a PM? -- What advice do you have for readers who want to get into product but have no prior experience? -- Chapter 8: Analytics are everything -- Analytics vs. Metrics -- Selecting metrics for measurement -- Types of metrics -- Metrics that matter -- A/B Testing -- Multivariate testing -- Analytics: Through the lens -- Drilling Deep with Google Analytics -- Google Analytics: Advantages -- Google Analytics: Disadvantages -- Conclusion -- Chapter 9: Software Development Methodologies -- What is waterfall? -- Advantages of waterfall -- Disadvantages of waterfall -- Agile -- Scrum -- Structure -- Roles / Artifacts -- User Stories -- Scrum Meetings -- Work estimation -- Advantages of Scrum.

Disadvantages of Scrum -- Do I need to religiously follow this framework? -- Final Thoughts -- Chapter 10: Industry Spotlight: Q&amp -- A with Sean Ammirati -- What does the term "product manager" mean to you? -- What is one thing that PMs can do immediately that will improve the way they build world-class products? -- As a venture capitalist, how do you gauge product vision when investing in seed-stage startups? -- What present technology trend (VR, ML/AI, cryptocurrencies) are you bullish on for the next decade? -- What advice do you have for a nontechnical founder who wants to raise money and build a tech startup? -- Chapter 11: Deconstructing System Design -- Probing -- Identify pain points -- Think about requirements -- Understand the market -- Arrive at a solution -- Design a URL shortening service (bit.ly or TinyURL) -- Background -- Probing -- High-level design -- Additional Questions -- Part III: Design Foundations -- Chapter 12: Mindful UX -- User Experience (UX) vs. User Interface (UI) design -- UX principles to live by -- Affordance -- UX Research Techniques -- Personas -- Diary study -- Surveys -- Additional UX research and information gathering methods -- Accessibility -- Bad UX examples -- Conclusion -- Chapter 13: Industry Spotlight: Q&amp -- A with Leslie Shelton -- What does the term "product manager" mean to you? -- What is the best way to rebound from failure as a PM? -- How has your background contributed to your success as a PM? -- How would you go about hiring product managers on your team? Any specific skills that you'd look for? -- Can you give us an example of one of your favorite products and why? -- What's your approach for defining a long-term product strategy? -- How do you coordinate the balance between product and engineering? -- Chapter 14: Rapid Prototyping -- What is rapid prototyping?.

Why should we create prototypes? -- Low-fidelity vs. high-fidelity vs. mocks vs. interactive prototypes -- High-fidelity UI development with Balsamiq -- Developing UI mocks with Sketch -- Example #1: Login screens UI kit -- Example #2: Analytics dashboard UI kit -- Conclusion -- Chapter 15: The Good, The Bad, and The Unusable -- The Good -- The Bradley Timepiece -- What's so special about it? -- Key takeaway -- Early prototype vehicle - Waymo -- What's so special about it? -- Key takeaway -- Square Cash app -- What's so special about it? -- Key takeaway -- The Bad -- Hotel shower handle (Wroclaw, Poland) -- What ruined the user experience? -- Key Takeaway -- Confusing street signs -- What ruins the user experience? -- Key Takeaway -- The Unusable -- (Bad) Digital Advertising -- How can we do better? -- Chapter 16: Industry Spotlight: Q&amp -- A with Daniel Csonth -- What does the term product manager mean to you? -- What are some of the hardest challenges to overcome as a product manager? -- How do you know if a product is well designed? -- What metrics do you use to track product success? -- How will the practice of building products change in the next 5-10 years? -- Tell me about a product you stopped using because it failed to meet your needs / solve a problem -- What is your vision for the future? Where do you think technology will take us? -- Part IV: Business &amp -- Management Foundations -- Chapter 17: Playing the part -- Leading without authority -- Tips to lead effectively -- Learn to communicate ideas -- Communication: Upper Management -- Communication: Users -- Communication: Team Members -- The Art of Negotiation -- Personal Development -- Conclusion -- Chapter 18: Product Strategy -- Forecasting the unknown -- Budgeting &amp -- Estimation -- Vendor management -- Studying the competition -- Marketing 101 -- The 4 Ps.

Go-to-market strategy -- Product Requirements Document (PRD) -- Product Roadmap -- Conclusion -- Chapter 19: Industry Spotlight: Q&amp -- A with Amelia Crook -- What does the term "product manager" mean to you? -- What's the best piece of advice you have for new product managers? -- What misconception do people generally have about the product manager role? -- What's your favorite interview question for a product manager? -- Describe your process for prioritizing requirements -- What's the best way to validate an idea with users before moving forward with development? -- Chapter 20: Crossing the finish line -- Abandon Fear -- Think like Spock, lead like Kirk -- Don't ask permission, just ask forgiveness -- Don't always rely on "best practices" -- Embrace exponential thinking -- Dealing with failure -- Never underestimate the power of luck -- 10 Q's -- How do I hire a product manager? -- What if the organization I join doesn't understand the product role? -- What if I have a limited budget for product development and engineering? -- What if I'm not respected? -- What can I start doing today to flex my product management muscles? -- Is an MBA required to be a product manager? -- What are the growth opportunities for a product manager? -- Join a startup as PM #1 or an established company as PM #1000? -- Is it detrimental to my career to join a product team at a non-tech company? -- I've heard PMs work 80-100 hour weeks. How do I avoid this? -- Additional Resources -- A call to action -- Commencement -- Chapter 21: Industry Spotlight: Q&amp -- A with Romy Macasieb -- What does the term "product manager" mean to you? -- How does the role of product manager differ between a startup and an established firm? -- How has your role changed as you've gone up the ranks to VP of Product? Can you describe your day-to-day? -- What is your biggest fear as a PM?.

What is an underrated skill or quality of a world-class PM?.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.