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The Life of Y : Engaging Millennials As Employees and Consumers.

By: Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (319 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789386602756
Subject(s): Genre/Form: Additional physical formats: Print version:: The Life of YDDC classification:
  • 305.20954
LOC classification:
  • HQ799.8.I53 .L544 2018
Online resources:
Contents:
Cover -- Advance Praise -- Half title page -- Title page -- Copyright -- Dedication -- Marketing page -- Brief Contents -- Detailed Contents -- Forewords -- Preface -- Acknowledgements -- PART I Unravelling Millennial Behaviour -- 1 The Misunderstood Generation! -- 2 Understanding Millennials -- PART II The Life of 'Y' -- 3 Emotional and Social Wellness Paradox -- 4 Material Wellness Paradox -- 5 Physiological Wellness Paradox -- 6 Paradoxical Life and Happiness Reversal -- PART III Engaging the Millennial Generation -- 7 The New Rule of Engagement -- 8 Engaging Millennials at the Workplace -- 9 Engaging Millennials at the Marketplace -- 10 Engaging Millennials in the Society -- 11 Corporate Leadership and the Future of Millennial Engagement -- References and Suggested Readings -- About the Author.
Summary: A fascinating eye-opener into the Life of Generation Y!.
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Cover -- Advance Praise -- Half title page -- Title page -- Copyright -- Dedication -- Marketing page -- Brief Contents -- Detailed Contents -- Forewords -- Preface -- Acknowledgements -- PART I Unravelling Millennial Behaviour -- 1 The Misunderstood Generation! -- 2 Understanding Millennials -- PART II The Life of 'Y' -- 3 Emotional and Social Wellness Paradox -- 4 Material Wellness Paradox -- 5 Physiological Wellness Paradox -- 6 Paradoxical Life and Happiness Reversal -- PART III Engaging the Millennial Generation -- 7 The New Rule of Engagement -- 8 Engaging Millennials at the Workplace -- 9 Engaging Millennials at the Marketplace -- 10 Engaging Millennials in the Society -- 11 Corporate Leadership and the Future of Millennial Engagement -- References and Suggested Readings -- About the Author.

A fascinating eye-opener into the Life of Generation Y!.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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