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The PR Knowledge Book.

By: Material type: TextTextSeries: Studien Zum Physik- und Chemielernen SeriesPublisher: New York : Business Expert Press, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (152 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781949991659
Subject(s): Genre/Form: Additional physical formats: Print version:: The PR Knowledge BookDDC classification:
  • 659.2
LOC classification:
  • HD59 .W353 2019
Online resources:
Contents:
Cover -- Contents -- Foreword -- Preface -- Chapter 1: The Basics of Public Relations -- Chapter 2: How to Be Newsworthy and Fake News -- Chapter 3: The Press Release -- Chapter 4: Social Media Influencers and Celebrity Endorsements -- Chapter 5: Creating Content: Using Clever Photography, Video, and Blogs -- Chapter 6: Getting to Grips with Social Media -- Chapter 7: Small, Medium-sized Businesses (SMEs) Need a Global Mind-set -- Chapter 8: Local Media Love Small Businesses -- Chapter 9: Pitching to the Media -- Chapter 10: How to Handle Negative Press -- Chapter 11: Measurement -- Chapter 12: The Power of Serendipity in Business -- Chapter 13: Conclusion -- References -- About the Author -- Index -- Adpage -- Backcover.
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Cover -- Contents -- Foreword -- Preface -- Chapter 1: The Basics of Public Relations -- Chapter 2: How to Be Newsworthy and Fake News -- Chapter 3: The Press Release -- Chapter 4: Social Media Influencers and Celebrity Endorsements -- Chapter 5: Creating Content: Using Clever Photography, Video, and Blogs -- Chapter 6: Getting to Grips with Social Media -- Chapter 7: Small, Medium-sized Businesses (SMEs) Need a Global Mind-set -- Chapter 8: Local Media Love Small Businesses -- Chapter 9: Pitching to the Media -- Chapter 10: How to Handle Negative Press -- Chapter 11: Measurement -- Chapter 12: The Power of Serendipity in Business -- Chapter 13: Conclusion -- References -- About the Author -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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