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Narrative and Numbers : The Value of Stories in Business.

By: Material type: TextTextSeries: Columbia Business School Publishing SeriesPublisher: New York : Columbia University Press, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (295 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780231542746
Subject(s): Genre/Form: Additional physical formats: Print version:: Narrative and NumbersDDC classification:
  • 658.023
LOC classification:
  • HF5686.I6.D366 2017
Online resources:
Contents:
Intro -- Table of Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative-the Feedback Loop -- 11. Narrative Alterations-the Real World Intrudes -- 12. News and Narratives -- 13. Go Big-the Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index.
Summary: How to connect business value to story.
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Intro -- Table of Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative-the Feedback Loop -- 11. Narrative Alterations-the Real World Intrudes -- 12. News and Narratives -- 13. Go Big-the Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index.

How to connect business value to story.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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