ORPP logo
Image from Google Jackets

The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse.

By: Material type: TextTextSeries: Heritage SeriesPublisher: Toronto : University of Toronto Press, 1998Copyright date: ©1998Edition: 1st edDescription: 1 online resource (198 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781442657427
Subject(s): Genre/Form: Additional physical formats: Print version:: The Myth of Green MarketingLOC classification:
  • HF5413 .S658 1998
Online resources:
Contents:
Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.
Summary: Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.

Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

© 2024 Resource Centre. All rights reserved.