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The Today Show : Transforming Morning Television.

By: Material type: TextTextPublisher: Blue Ridge Summit : Rowman & Littlefield Publishers, Incorporated, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (201 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781442269934
Subject(s): Genre/Form: Additional physical formats: Print version:: The Today ShowDDC classification:
  • 791.4572
LOC classification:
  • PN1992.77.T6.L663 2017eb
Online resources:
Contents:
Intro -- Contents -- Acknowledgments -- Introduction -- Ch01. Creating Today -- Ch02. Programming Today -- Ch03. Producing Today -- Ch04. The Faces of Today -- Ch05. Selling Today -- Ch06. Watching Today -- Conclusion. Today in History -- Notes -- Index -- About the Author.
Summary: This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today'ssuccess--from the producers to the on air talent--and ultimately earnedita significant place in broadcast history. The book chronicles The Today Show's original concept and the ways in which the producers transformed the show for more than two decades.
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Intro -- Contents -- Acknowledgments -- Introduction -- Ch01. Creating Today -- Ch02. Programming Today -- Ch03. Producing Today -- Ch04. The Faces of Today -- Ch05. Selling Today -- Ch06. Watching Today -- Conclusion. Today in History -- Notes -- Index -- About the Author.

This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today'ssuccess--from the producers to the on air talent--and ultimately earnedita significant place in broadcast history. The book chronicles The Today Show's original concept and the ways in which the producers transformed the show for more than two decades.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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