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Business, Industrial Marketing and Uncertainty.

By: Contributor(s): Material type: TextTextSeries: Journal of Business & Industrial MarketingPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (113 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781786355645
Subject(s): Genre/Form: Additional physical formats: Print version:: Business, Industrial Marketing and UncertaintyDDC classification:
  • 338.06
LOC classification:
  • HF5415.1263
Online resources:
Contents:
Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction? -- The effects of the crisis on marketing innovation: an application for Spain -- Improving new product development performance by risk management -- The incidence of incentives for t-commerce acceptance: improving television as a distribution channel.
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Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction? -- The effects of the crisis on marketing innovation: an application for Spain -- Improving new product development performance by risk management -- The incidence of incentives for t-commerce acceptance: improving television as a distribution channel.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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