Marketing in and for a Sustainable Society.

Front Cover -- Marketing in and for a Sustainable Society -- Copyright Page -- Contents -- List of Contributors -- Editorial Advisory Board -- Ad hoc Reviewers -- Introduction -- Overview -- Publication Mission -- Articles in This Volume -- Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint -- Introduction -- Sustainability and Marketing: A Literature Overview -- Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework -- Internal Organizational Forces -- External Forces -- Sustainability Oriented Behaviors -- Discussion -- Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust... -- Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection -- Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces -- References -- Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives -- Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability -- Insufficiency of Existing Theoretical Lenses -- Insignificance: Tweaking at the Margins -- Incompatibility between the Logic of Marketing and the Logic of Sustainability -- Incommensurability in Scale -- New Theoretical Lenses Integrating Sustainability and the Natural Environment -- Assemblage Theory as a Lens for Sustainability -- Socio-Ecological Systems Theory -- Biomimicry: A Framework for Integrating Marketing and Nature -- Concluding Thoughts and Future Directions -- Acknowledgments -- References -- A Stakeholder Marketing Approach to Sustainable Business -- Introduction -- Theoretical Perspectives -- Resource-Based View -- Stakeholder Theory -- Hypothesis Development.

Stakeholder Orientation and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators -- Data Collection -- Measures -- Stakeholder Orientation -- Stakeholder Responsiveness -- Marketing Outcomes -- Firm Performance -- Control Variables -- Results -- Discussion and Implications -- Stakeholder Orientations and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Effects on Firm Performance -- Conclusions -- Acknowledgments -- References -- Turning to Sustainable Business Practices: A Macromarketing Perspective -- Early Accomplishments for Sustainable Business Practices -- Challenges for Businesses Adopting Sustainable Business Practices -- Consumer Product Adoption Challenges -- Sustainable Communication Challenges -- Sustainable Message Framing -- Sustainable Intentions and Behaviors -- The Changing Consumer -- Consumers' Attitudes Change toward Sustainability -- Consumers Notice Changes in Business Operations -- Consumers Turn toward Green -- The Changing Firm -- Factors Influencing Businesses to Adopt Sustainable Business Practices -- Using Nature's Principles -- Diffusion of Sustainable Business Practices -- Sustainable Business Practices Merely a Fad? -- The Changing Society -- Conclusion -- References -- No through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability -- Conceptualisation of Sustainable Consumption -- The Framing of the Green Consumer -- Problems with Adopting the Individual as the Unit of Analysis -- Consumption is Located at the Household Level -- Rational Actors versus Evidence of Inconsistency -- Inconsistency between Attitudes and Behaviours -- Inconsistency between Product Categories -- Inconsistency between Contexts.

Individuals Are Conceptualised as Either Green or Not -- A Shift in How We Conceptualise Individuals Approaching Sustainability -- The Emphasis Is on Consumption -- Positivist Approaches -- Privileging the Researcher Perspective -- The Academic Lens -- The Structure of the Academy -- In Summary -- No through Road: Moving Forward -- References -- Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective -- Sustainability: A Complex Quest -- Advantages of a Macromarketing Approach -- Selective Literature Review of Sustainability -- Suggested Macromarketing Framework of Sustainability -- Concluding Comments on Achieving Sustainability -- References -- Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle ... -- Introduction -- A Problem of Focus -- The Attitude-Behavior Gap: Failing to Walk the Talk -- Barriers to Sustainable Consumption -- Hedonic, Aesthetic, and Consumption -- Marketing the Luxury EV: Focusing on Hedonic and Aesthetic Approaches -- The Highest Form of Flattery -- Marketing to Bridge the Attitude-Behavior Gap? -- Additional Propositional Possibilities -- References -- Previous Volume Contents.

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.