Knock Em Dead—Social Networking : For Job Search & Professional Success.

Cover -- Copyright -- Contents -- Introduction: Social Networking: The Key to a Successful Future -- Your Whirlwind Life -- Social Networking and Your Career -- Part I: Your Social Networking Brand -- Chapter 1: How to Live Life on Your Terms -- . . . And Get What You Want Out of Life -- Focused Social Messaging -- Take Control of Your Career -- Enlightened Self-Interest and Social Networking -- Social Networking and a Financially Secure and Fulfilled Life -- Chapter 2: The Foundations of Career Success -- The Professional Everyone Wants to Work With -- Transferable Skills and Professional Values -- Transferable Skills and Your Social Media Brand -- Chapter 3: A Professional Brand for a Lifetime of Networking -- Brand Versus Reputation -- You Must Have a Relevant and Truthful Brand -- The Geico Gecko Didn't Happen Overnight -- What Customers (Your Employers) Want and Need -- Selling to Your Customers' Needs -- Your Brand and First Impressions -- How to Identify Your Competitive Difference -- Making Use of Your Competitive Difference -- Are You Worth Branding Yet? -- Integrating a Professional Brand Signature Into Social Media Profiles -- Your Professional Brand and a Long Career -- Part II: Building Your Social Networks -- Chapter 4: Social Networking in Job Search and Career Management -- How Recruitment Affects Networking Strategy -- How to Develop Professionally Relevant Networks -- The Importance of Profession-Relevant Networks -- Types of Networks -- Online Social Networking -- Which Social Networks Are Right for You? -- Specialty Networking Sites -- The Confidential Job Search -- Chapter 5: How to Create a Discoverable Social Media Profile -- A Killer Social Media Profile -- Foundations of a Discoverable Social Media Profile -- Target Job Deconstruction (TJD) -- Chapter 6: LinkedIn -- How to Create a Killer LinkedIn Profile.

Search Engine Optimization (SEO) and You -- Completing Your Profile -- The LinkedIn Job Fairy -- LinkedIn Groups -- Other LinkedIn Resources -- Chapter 7: Google+ -- Your Google+ Profile -- Announce Your Status -- Communities -- Other Unique Google+ Features -- Chapter 8: Facebook -- Your Facebook Profile -- Becoming Discoverable -- Facebook Communities -- Build Your Network -- Useful Facebook Job Search Apps -- Facebook in Your Networking Strategy -- Chapter 9: Twitter -- Twitter Is Better for Some Jobs Than Others -- Your Twitter Profile -- Hashtags -- Twitter Job Leads -- How to Become Visible to Recruiters -- Good Twitter Apps for Job Tracking -- You Are What You Tweet -- Think Before You Tweet -- Sources for Tweets and Retweets -- Distraction: The Biggest Problem of Networking -- Chapter 10: Professional and Alumni Networks -- Professional Associations -- Alumni Associations -- Your Past Managers and Other References as a Networking Resource -- Chapter 11: Personal and Community Networks -- Personal Networks -- Community Networks -- Your Job Search Network -- Gathering Leads from Local Contacts -- Part III: Your Social Network-Integrated Job Search -- Chapter 12: First Get Organized -- Creating a Career Management Database -- Maximizing Time Usage -- Moving Forward -- Chapter 13: Job Sites and Resume Banks -- The Dangers of Job Site Noodling -- How to Identify Worthwhile Job Sites -- Job Site Priorities: The Paying Customers -- Job Site Registration and Profile Creation -- Finding More Hidden Jobs -- Resume Databases -- Chapter 14: Direct Approach to Target Companies -- How to Identify Potential Employers -- Who to Target in Your Job Search -- Employee Referral Programs -- Don't Approach Dream Employers Too Soon -- Chapter 15: Job Fairs -- Live Job Fairs -- Virtual Career Fairs -- Skype Interviews -- Job Fairs Are for Professionals at All Levels.

Part IV: Leveraging Your Social Networks -- Chapter 16: The Secrets of Successful Networking Conversations -- Types of Networking Conversations -- Productive Networking Conversations -- Great Networking Questions -- Wrapping Up a Networking Conversation -- Chapter 17: How to Quadruple Your Interviews -- Multiplying Your Odds of Success -- Is the Resume Still Relevant to Job Search? -- You Have the Foundations for Success -- One Chance to Get an Interview -- How to Double Your Interview Odds -- How to Triple Your Interview Odds -- How to Quadruple Your Interview Odds -- I Lied about Quadrupling Your Interview Chances-It's More -- Chapter 18: Initiating Marketing Conversations with Hiring Managers -- How to Overcome Fear and Loathing -- Multiple Goals Multiply Odds of Success -- Paint a Word Picture -- How to Organize and Sequence Marketing Conversations -- How to Deal with Objections -- Live Leads from Dead Ends -- Marketing Calls Are Networking Calls -- Chapter 19: Social Networking and All Your Tomorrows -- Career Management Theory Is Broken -- Social Networks Establish Professional Connectivity -- The Tools for Navigating a Long Career -- Keeping Your Brand on Track -- It's Your Life -- Live Up to Your Dreams -- Social Networking Increases Your Odds for a Successful Life -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.